BSB40820 Certificate IV in Marketing & Communication
Duration
Total duration: 52 Weeks
Qualification Description
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
| Code | Title |
| 1. BSBTWK401 | Build and maintain business relationships |
| 2. BSBMKG433** | Undertake marketing activities |
| 3. BSBMKG435 ** | Analyse consumer behaviour |
| 4. BSBOPS403 | Apply business risk management processes |
| 5. BSBCRT412** | Articulate, present and debate ideas |
| 6. BSBMKG434 | Promote products and services |
| 7. BSBCMM411** | Make presentations |
| 8. BSBWRT411** | Write complex documents |
| 9. BSBPEF402 | Develop personal work priorities |
| 10. BSBMKG439** | Develop and apply knowledge of communications industry |
| 11. BSBMKG431 | Assess marketing opportunities |
| 12. BSBCRT411 | Apply critical thinking to work practices |
**Core units must be completed prior to move to next course