BSB50620 Diploma of Marketing and Communication


Course Duration

Total duration: 52 Weeks


Qualification Description

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.


Entry Requirements

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have two years equivalent full-time relevant work experience.


CodeTitle
1. BSBMKG543  Plan and interpret market research
2. BSBOPS504 Manage business risk
3. BSBOPS505 Manage organisational customer service
4. BSBMKG541**  Identify and evaluate marketing opportunities
5. BSBMKG542** Establish and monitor the marketing mix
6. BSBPEF501 Manage personal and professional development
7. BSBMKG551  Create multiplatform advertisements for mass media
8. BSBFIN501 Manage budgets and financial plans
9. BSBMKG545  Conduct marketing audits
10.BSBMKG552**  Design and develop marketing communication plans
11.BSBMKG555**  Write persuasive copy
12.BSBPMG430** Undertake project work


**Core units must be completed prior to move to next course


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