BSB50620 Diploma of Marketing and Communication
Course Duration
Total duration: 52 Weeks
Qualification Description
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Entry Requirements
Entry to this qualification is limited to those who:
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.
Code | Title |
1. BSBMKG543 | Plan and interpret market research |
2. BSBOPS504 | Manage business risk |
3. BSBOPS505 | Manage organisational customer service |
4. BSBMKG541** | Identify and evaluate marketing opportunities |
5. BSBMKG542** | Establish and monitor the marketing mix |
6. BSBPEF501 | Manage personal and professional development |
7. BSBMKG551 | Create multiplatform advertisements for mass media |
8. BSBFIN501 | Manage budgets and financial plans |
9. BSBMKG545 | Conduct marketing audits |
10.BSBMKG552** | Design and develop marketing communication plans |
11.BSBMKG555** | Write persuasive copy |
12.BSBPMG430** | Undertake project work |
**Core units must be completed prior to move to next course