BSB60520 Advanced Diploma of Marketing and Communication


Course Duration

Total duration: 78 Weeks


Qualification Description

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.


Entry Requirements

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

or

Have four years equivalent full-time relevant work experience.


CodeTitle
1. BSBMKG621**  Develop organisational marketing strategy
2. BSBMKG622**  Manage organisational marketing processes
3. BSBMKG623**  Develop marketing plans
4. BSBTWK601** Develop and maintain strategic business networks
5. BSBMKG624 Manage market research
6. BSBMKG626 Develop advertising campaigns
7. BSBMKG627 Execute advertising campaigns
8. BSBOPS601 Develop and implement business plans
9. BSBCRT611 Apply critical thinking for complex problem solving
10. BSBSTR601 Manage innovation and continuous improvement
11. BSBFIN601 Manage organisational finances
12. BSBLDR601 Lead and manage organisational change


**Core units must be completed prior to move to next course


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