Duration
Total duration 52 weeks (40 weeks of study period and 12 weeks of term break). This comprises 100% by face-to-face class at TM campus.
Qualification Description
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Academic Pathways
On completion of this qualification, candidates may choose to undertake the Diploma of Marketing & Communication or other Diploma qualifications from the BSB Training Package or any other training package to further enhance their career opportunities in their chosen field.
Employment Pathways
This qualification serves as an excellent starting point for those aiming to grow their career in marketing and communication. Graduates can pursue entry-level positions in marketing, communication, and digital content creation. Employment is typically found in industries such as advertising, public relations, retail, hospitality, and small to medium-sized enterprises (SMEs).
Target Occupation:
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification may include but are not limited to Marketing Assistant
- Digital Marketing Assistant
- Social Media Coordinator
- Promotions Assistant
- Public Relations Assistant
- Sales and Marketing Coordinator
- Content Marketing Assistant
Packaging rules
Total number of units = 12 (5 core units & 7 elective units)
Academic Calendar 2025
