Duration
Total duration 52 weeks (40 weeks of study period and 12 weeks of term break). This comprises 100% by face-to-face class at TM campus.
Qualification Description
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Academic Pathways
On completion of this qualification, candidates may choose to undertake the BSB60520 Advanced Diploma of Marketing and Communication or other Advanced Diploma qualifications from the BSB Training Package or any other training package to further enhance their career opportunities in their chosen field.
Employment Pathways
This diploma provides the foundation for leadership roles in the marketing and communication field. Graduates can pursue mid-level to senior roles in marketing and communication. They may find employment in industries such as advertising, retail, media, hospitality, healthcare, professional services, Tech Startups and Large Corporations, Non-profit organizations & Education and training institutions.
Target Occupation:
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification may include but are not limited to
- Marketing Coordinator
- Digital Marketing Specialist
- Social Media Manager
- Advertising Account Executive
- Public Relations Officer
- Marketing Manager
- Brand Manager
- Content Marketing Manager
- Market Research Analyst
- Campaign Manager
Packaging rules
Total number of units = 12 (5 core units & 7 elective units)
Academic Calendar 2025