Duration
Total duration 78 weeks (60 weeks of study period and 18 weeks of term break). This comprises 100% by face-to-face class at TM campus.
Qualification Description
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Academic Pathways
On completion of this qualification, candidates may undertake a range of other Advanced Diploma qualifications from the BSB Business Services Training Package or any other training package to further enhance their career opportunities in their chosen field. Candidates may also choose to seek entry into an undergraduate degree such as a Bachelor of Management at an Australian Higher Education Provider (subject to the Higher Education Provider’s course entry requirements).
Coupled with substantial employment experience (more than two years) graduates of this course may be eligible to gain entry into a number of post-graduate courses such as Graduate Diploma in Marketing Communication, Graduate Certificate in Marketing.
Employment Pathways
This is a powerful qualification for those aiming to lead and innovate in the dynamic field of marketing and communication. The course prepares graduates for senior marketing roles where strategic decision-making, leadership, and advanced technical knowledge are essential. They may find employment in Advertising and Marketing Agencies, Technology and Digital Startups, E-commerce and Retail, Media and Entertainment, Healthcare and Pharmaceuticals, Public Relations Firms, Financial Services and Banking, Hospitality and Tourism, Non-Profit and Government Organizations.
Target Occupation:
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification may include but are not limited to:
- Marketing Coordinator
- Advertising Account Director,
- Advertising Account Planning Manager,
- Client Services Director,
- Client Services Executive,
- Marketing Director,
- Marketing Manager,
- Marketing Strategist
- Brand Manager (Senior)
- Digital Marketing Strategist
- Global Marketing Manager
- Packaging rules
Total number of units = 12 (6 core units & 6 elective units)
Academic Calendar 2025